Modular platform for API Marketplace
SERVICE DESIGN | SYSTEM DESIGN | FACILITATION | BUSINESS ANALYSIS

Client:
Industry:
Duration:
Technological Innovation Lab
Oil & Petroleum
6 weeks
My Role in the Project:
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Knowledge transfer between the client and their previous team.
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Competitor Research, User Research, Business Analysis
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Create a design strategy to accelerate DCM marketplace into a modular journey and drive cultural change & engagement towards the platform
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Gathering and adding initial Business/User requirements onto the ADO board
Challenge
How might we transform the existing API marketplace into a modular, intuitive and engaging platform, and build awareness internally of its value to drive cultural change and engagement towards the platform?
Stakeholders
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Product owners
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Internal API architects
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External developers
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API Modularity team
Insights
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Lack of visibility of existing APIs is causing internal teams to repeat efforts affecting time and productivity.
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The existing platform has a clunky and confusing user experience, making it difficult for users to find the right APIs for consumption.
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The existing platform is unable to procure right APIs for the users, due to inaccurate documentation and tagging while onboarding APIs.
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Lack of awareness and engagement with the current platform internally causing reduced interaction and API contribution
Approach
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Facilitating in-depth interviews with the previous team to understand the technical and business requirements.
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Document the requirements in detail to enable smooth knowledge transfer for the new team.
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Qualitative Interviews with the stakeholder to understand the user needs, goals and frustrations .
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As-is design blueprint to map the existing user journey and identify the insights.
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Collaboration with the client teams to identify areas of business value creation and technological interventions and develop a design strategy for effective updation of the platform into a modular API platform.
Deliverables
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​Business requirements documented on the ADO board for effective project management
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Developed an implementation roadmap
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Delivered design artefacts like user research insights, as-is blueprints, personas and pain point tracker.
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User journey map and service blueprint that define the future solution and next steps of execution.
Solution

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Modular digital marketplace for existing APIs where developers are able to onboard, discover, contribute and consume APIs and other digital assets.
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An engaging User Feedback system to understand user needs and make consistent updates.
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Standardised communication assets (visual branding, audio/video content, emailers) to be shared with the developer community and create a recognisable brand.
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An efficient system for onboarding and so that developers are able to contribute APIs onto the platform in less than 15 mins.
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The user experience will also enable stakeholders to quickly discover required APIs and consume them to enhance their products thus reducing repetitive development efforts by teams and increasing productivity
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Guided documentation process to help developers describe the APIs accurately thus enabling quick discovery.
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Increasing engagement with the wider bp community through events, training and broadcast updates.
